Özet:

The world’s epidemics, natural disasters, wars and economic stages, due to its fragile structure, primarily have a negative impact on the tourism industry. The Covid-19 pandemic caused unprecedented socio-economic damage in all countries of the world in 2020 and 2021, leading to a significant decline in tourist numbers and tourist income. After the measures taken by the countries from the second half of 2021, a significant increase in international tourism movements has been observed, and a significant recovery has also begun in the process of recovery after Covid-19 worldwide. The aim of this study is to examine the trend of tourism demand for the Middle East market, the choice of destinations and the holiday preferences that are important for the international tourism industry, in the context of the changes in global tourism demand during the Covid-19 improvement process. In this context, in addition to the literary scan, the concept framework related to the Covid-19 and Covid-19 healing processes, the importance of the subject, purpose, research methods and how the process affects tourism demands on a global basis and reflections on travel agencies. The Middle East market is very important for the international tourism industry in terms of foreign exit and tourism revenues. In the framework of the field study, data were collected through an survey of the top managers of 121 travel agencies in the leading position in the Middle East Market. The obtained data were analyzed using frequency, correlation and visual statistics with the SPSS package 26 program and the necessary evaluations were made in the result section. This study will contribute to the global tourism literature, with a road map for tourism and travel agencies.

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