Özet:

The international tourism industry is one of the areas of vital activity that are macro and micro-necessary to the country’s economy. Health tourism, which is the most added value among the varieties of the tourism industry, has entered the priority of the public or private sector in terms of countries. With the process of globalization in information and communication technologies in recent years, consumer awareness has increased rapidly every day, as a result of the various problems in the country’s health systems, the desire of individuals to travel to another country outside their countries to benefit from more economical and quality health services. The reason for Turkey's preference in the name of health; its geographical structure, its proximity to the western and eastern countries, the climate, the existence of private hospitals at the world scale, the advanced technologies used and, above all, the provision of economic and quality services attract the attention of many foreign citizens. Travel agencies, which have an important position in international tourism distribution channels, are also aware of their activities in health tourism. In this study the literature was scaned, brief information about health tourism was given, the role and effectiveness of travel agencies were studied according to the "Social Science Qualitative Research Model".

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