Atıf Sayısı
8
Görüntüleme
40
İndirme
12
Why do people share advertisements on social media? On one hand, some advertisements are determined worth to be shared; on the other hand, why are not others determined worth to be shared? This research aims to find out the motivations to be shared of advertisements, one of the contexts which people share on social media at any moment. The research data have been collected by the way of interview for a month with 820 persons in Konya, who have been chosen according to quota sampling. Results show that people think they get reputation and respect via the advertisements which they share on social media; reach self-fulfillment by providing other people with amusing and useful information; and, feel they take the opportunity to express themselves to others by identifying themselves with some contexts in advertisements. People make this sharing in order to state their own emotions, thoughts and even sometimes their attitudes in some occasions thanks to the emotions in advertisements besides these main motivations. It is viewed that amusing advertisements, which have a narration of positive emotions; are amazing and original; and, have a witty sense of humour, are determined more worth to be shared.
Why do people share advertisements on social media? On the one hand, some advertisements are determined worth being shared; on the other hand, why are not others determined worth being shared? This research aims to find out the motivations to be shared of advertisements, one of the contexts that people share on social media at any time. The research data have been collected by the way of interview for a month with 820 persons, who have been chosen according to quota sampling. Results show that people think they get reputation and respect through the advertisements they share on social media; reach self-fulfillment by providing other people with fun and useful information; and, feel they take the opportunity to express themselves to others by identifying themselves with some contexts in advertisements. People make this sharing in order to state their own emotions, thoughts and even sometimes their attitudes in some occasions thanks to the emotions in advertisements besides these main motivations. It is viewed that amusing advertisements, which have a narration of positive emotions; are amazing and original; and, having a witty sense of humor, are determined more worth being shared.
Alan : Güzel Sanatlar; İlahiyat; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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