Abstract:

"Civilization change" targeted by the Westernization and Modernization project in Turkey has been attempted to be achieved with a series of innovations in the social structure. It has been established in the process of resilience of traditional values and practices with modern values and practices, and its headquarters has been one of the central topics to be discussed for a long time. One of the political problems of Turkey will become the headquarters with legal regulations that are prohibited, but a final solution has not been reached. The Turkish issue, which was resolved by law in 2013 with the abolition of the ban on tourism in the public area, continued to be the center of political and academic discussions. The objective of this study is to identify the changes in the perception of the master's theses made between 2000-2018 and the analysis of the findings of the master's theses made within the framework of the master's thesis, and to identify the factors affecting this change, to describe the current position. To the purpose of the study, the YÖK Thesis database has been scaned with the keywords "price, fashion, fashion, fashion" and a total of 49 studies have been achieved. Of the 49 studies that make up the universe, 14 have been selected as a study sample. The master's theses that form the sample were obtained by analyzing the data of this study by using the document review technique. Based on the study data, from the study of the relationships between establishment and politics since 2013, establishment has changed to the study of the relationship between fashion, media, status-brand and consumption, establishment framework has been traded in the fashion, brand and status triangle beyond being a religious vecbe drawn by the way, obtained any meta function, served the desire to "visuality", "consciousness", establishment fashion magazines, establishment icons, style consultants and social media platforms have been directed by women's consumption habits and clothing styles, modern-secular values have been combined with a new image and the end of the establishment.

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