Abstract:

The Cittaslow movement, which appears to be anti-globalization, has a significant contribution to the city’s environmental policy monitoring, the development of sustainable tourism and ultimately the sustainable competitiveness of cities. There are some studies in literature that Cittaslow discusses that cities can be an alternative way to be sustainable. However, there is no study that directly addresses the environmental perspectives and social awareness of the residents of the city’s attitudes towards the development of sustainable tourism and the impact of these attitudes on the sustainable competitiveness of the city. The aim of this study is to reveal the impact of the environmental views and social awareness of the residents of the city inaslow on their attitude towards sustainable tourism and the sustainable competitiveness ofaslow.   The research data was collected with the face-to-face survey management from the residents of the city living in the Seferihisar district, the first city of Cittaslow in Turkey. The research model was analyzed by structural equality modeling. The analysis found that the social awareness and environmental perspectives of the people living in a quiet city have a positive impact on the city residents’ attitude towards sustainable tourism development and the sustainable competitiveness ofaslow. The results of the research show that a positive attitude towards the development of sustainable tourism in the city residents should be created in order to ensure and maintain sustainable competitiveness inaslow cities. For this attitude, it is necessary to create and maintain the environmental perspective and social awareness in the residents of the city. This is especially important for the city managers.