Abstract:

Sadness tourism is an important type of tourism in terms of transforming our cultural and historical assets into a product and attracting tourists. In management of destinations, the use of this type of tourism is beneficial in terms of the development of tourism. The literary part of the study discussed the topics of destination marketing, destination attractiveness, tourism development and sadness tourism. The aim of this study is to identify the visions of visitors to sad tourism in the context of destination marketing, destination attractiveness and the development of tourism. The research technique is used by research methods. A total of 533 data were obtained. Of these, 83 of the surveys were removed because they were invalid or missing and 450 of the surveys were subjected to analysis. The findings, according to the participants’ data, showed that destination marketing, destination attractiveness, tourism development and sadness tourism are connected to each other and affect each other. In addition, the result is that most participants don’t know the concept of sad tourism. Most participants believe that sad tourism can be used as a means of destination marketing, destination attractiveness and tourism development.

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