Özet:

Public institutions and organizations benefit from social marketing campaigns to ensure social behavior change, especially in the health sector. One of the tools used in social marketing campaigns is public spots. Public spots play an important role in the direction of individuals to targeted behaviors by leaving their wrong attitudes and behaviors. Public spots are primarily warning the society against potential dangers in many matters, including health, and aim to ensure that the society takes the necessary measures against these dangers. Today, public spots in the field of health are increasing every day. The aim of this study is to assess the attitudes and expectations of university students regarding public spots in the field of health, and to measure whether the expectations regarding public spots differ according to demographic characteristics. To be able to collect data from more people in this direction, the face-to-face survey method has been used for students selected by easy sampling method. There are 400 estimated forms. The results of the analysis have reached six dimensions that explain the attitudes and expectations regarding public spots, including “ethics”, “social”, “economic”, “legal regulation”, “memory” and “coverability”. According to the demographic characteristics of the study, the attitudes and expectations of the students about their public spots may vary in certain dimensions.

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