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Kitle iletişim araçları, bilgi verme (enformasyon), toplumsallaştırma, güdüleme (motivasyon), eğitim, eğlence, siyasal katılım sağlama gibi birçok farklı işlevi yerine getirirler. Bu işlevleri başarılı bir şekilde yerine getirebilmek için de farklı tekniklerden yararlanırlar. “Korku çekiciliği” faktöründen yararlanmak tekniklerden birisidir. Korku çekiciliği insanlara, mesajlarda ileri sürülen tavsiyelere uymadıklarında başlarına gelecek olumsuz sonuçlara işaret ederek onları korku yoluyla ikna etmeye çalışan bir tekniktir. Örneğin konusu gereği korkuyla ilişkilendirilebilecek bir haber metnine korku unsurlarının eklenmesi o haber metnine yönelik ilgiyi ve haber ile amaçlanan yönlendirme gücünün artırmasına katkı sağlamaktadır. Zira haberin çekiciliği ne kadar algılanırsa, mesaj da o kadar ikna edici olmaktadır. Bu tür uygulamaların, öncesinde hazırlık yapılmasını veya gerçekleştiğinde alınması gereken önlemler konusunda titiz davranılmasını gerektiren trafik kazası, deprem, su baskını, salgın gibi kaza ve felaketlerde sıklıkla tercih edildiği görülmektedir. Bu araştırmanın konusunu kitle iletişim araçlarının en köklü temsilcilerinden birisi olan gazetelerin covid-19 pandemisi örneğinde haber metinlerinde korku çekiciliği faktöründen nasıl yararlandıklarını tespit etmek oluşturmaktadır. Bu amaçla sekiz farklı gazetenin pandemiyi manşete taşıyan haberleri göstergebilimsel yönteme uygun olarak incelenmiştir.
They perform many different functions, such as mass communications, information (information), socialization, motivation (motivation), education, entertainment, providing political participation. They also use different techniques to perform these functions successfully. The use of the "Fear Attraction" factor is one of the techniques. Fear attractiveness is a technique trying to convince people when they do not follow the advice provided in the messages, indicating the negative consequences they will have; it is a technique trying to convince them through fear. For example, adding the elements of fear to a news text that may be linked to fear by subject contributes to the interest in that news text and to the strength of the direction aimed at news. As much the attraction of the news is perceived, the message is even more convincing. Such practices often appear to be preferred in accidents and disasters such as traffic accidents, earthquakes, water pressure, epidemic, which require prior preparation or strict treatment of the measures to be taken when they occur. The subject of this study is to identify how newspapers, one of the most rooted representatives of the mass media, in the example of covid-19 pandemic, have benefited from the fear attraction factor in newspapers. For this purpose, the news of eight different newspapers carrying the pandemic on the hand was studied according to the indicative method.
Mass media perform several different functions like giving information, socialization, motivation, education, entertainment, and political participation. They make use of different techniques to perform those functions successfully. Making use of the “fear appeals” factor is one of those techniques. Fear appeal is a technique that tries to persuade people through fear by pointing out the negative consequences that will happen to them when they do not follow the advice put forward in the messages. For example, the inclusion of the elements of fear in a news text that can be associated with fear due to its topic contributes to increase interest in the news text and the power of directing people targeted by the news. The more the appeal of the news is perceived, the more persuasive the message is. It is observed that such practices are frequently preferred in accidents and disasters like traffic accidents, earthquakes, floods and epidemics, which require preparation beforehand or precautionary measures to be taken when they happen. The topic of this research is to determine how newspapers, one of the most established representatives of mass media, use the fear appeals factor in news texts through the example of COVID-19 pandemic. To this end, the news of eight different newspapers that used the pandemic in the headlines was analyzed in accordance with the semiotic method.
Field : Eğitim Bilimleri
Journal Type : Ulusal
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