Abstract:

Abstract From the 1930s to the present time, the joie de vivre has been exalted as a vital component of Brazilianness, highly praised in nostalgic travelers’ memoirs and in political and advertising rhetoric. It is a constitutive element of the identity, image and reputation of our nation. Writers and journalists contribute to create the stereotypical image of Brazil as the “land of joy”. Now, under the impact of recent technological innovations, social transformations and political events, they are also helping to promote a reconsideration of our self-image. The aim of this article is to examine the changes that occur in the narratives about Brazilian character and culture. I emphasize, in particular, the public recognition of the presence of resentment in our history, social relations and political life. Downloads Download data is not yet available. Author Biography João Freire Filho, UNIVERSIDADE FEDERAL DO RIO JANEIRO Professor associado da Escola de Comunicação da UFRJ. Bolsista de produtividade em pesquisa do CNPq - Nível 1D. References ABREU, Capistrano de. Carta a João Lúcio de Azevedo [1916]. In: PRADO, Paulo. Retrato do Brasil: ensaio sobre a tristeza brasileira. São Paulo: Companhia das Letras, 2012.

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