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Abstract This research aims to analyze the discourse of the O Estado de S. Paulo’s editorials in order to examine how they frame Mercosur. Our sample took into account 16 editorials published between January and June of the year 2013. The article presents the following hypothesis: Once its editorial principles defend the idea of free market, OESP cultivates a negative image of Mercosur. By using Discourse Analysis, we identified five discursive formations regarding the performance of diplomatic agents and the advantages and disadvantages that political and economic integration have brought to Brazil according to the newspaper’s view: (1) the Mercosur’s burdens; (2) an alleged passivity of the Brazilian government before its neighbors; (3) the Argentina’s protectionism; (4) the anti-democratic Venezuela; 5) the suspension of Paraguay as a “coup”. We conclude that the newspaper’s opinion tends to disqualify the Mercosur, framing it as a failed economic strategy. Through the editorials, O Estado de S. Paulo tries to build a unique kind of relationship with its readers by supporting an ideology of economic freedom. Downloads Download data is not yet available. Author Biographies Francisco Paulo Jamil Marques, Doutor; Universidade Federal do Paraná, Curitiba, PR, Brasil Bolsista de Produtividade em Pesquisa do CNPq. Pós-Doutorado em Comunicação Social (UFMG). Doutor em Comunicação e Cultura Contemporâneas (UFBA). Professor e Pesquisador da Universidade Federal do Paraná. Yohanna Lara Barros Pinheiro, Graduada; Universidade Federal do Ceará, Fortaleza, CE, Brasil Graduada em Comunicação Social (Jornalismo) pela Universidade Federal do Ceará. References ALBUQUERQUE, A. Um outro quarto poder: jornalismo e responsabilidade política no Brasil. Contracampo, Rio de Janeiro, v. 4, p. 23-57, 2000.

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