Özet:

Today, global markets offer many opportunities to all entrepreneurs around the world. In order to succeed in global markets, needs outside the country must be identified, customers must be found and related products must be produced. Producing outside the country’s borders, being within the market, provides advantages such as raw materials supply, transport, customs, consumer proximity, effective supply chain control and cost. Therefore, global investments offer companies the opportunity to create strong and durable brands in the external markets. Operating in global markets will reduce the internal market risks of companies, less affected by problems arising from a fall in demand in the internal market or the advantages of their competitors. Businesses that provide the best communication with the customer in the global market are successful, so marketing communication is a field of work that all companies are strictly standing on. In this study, the marketing communication that changes with postmodernism will be examined according to the method of document review and the results will be assessed in the light of the data.