Özet:

The aim of this study is to study the effects of the COVID-19 pandemic process on consumer perceptions towards socially responsible consumer behavior. Social-responsible consumption behavior means that consumers also take into account social purposes in their purchasing decisions and consumption behavior in addition to the purpose of meeting their personal needs. Social-responsible consumption is a form of consumption that is based on the use of natural resources within the framework of sustainability standards and is looking for methods to minimize harm to the environment. A research model was established as a result of the literary study carried out within the scope of the research. Structural equation modeling has been applied to test the relationships found in the research model. The data needed for the analysis was collected through an online survey with the participation of 385 consumers. Research findings show that sustainability-oriented values and consumption patterns risk perception positively affect social-responsible consumption attitudes and behaviors.