Özet:

The development of modern information technology and the awareness of the lack of resources lead to increasingly advanced solutions, unlimited access to mobile vehicles and changes in consumer behavior. With the disappearance of the boundaries between consumers and producers, changes have been observed in the traditional consumption model, which has been converted into cooperation and sharing, and a new sharing phenomenon has emerged. The aim of this study is to identify the factors that influence the intention to make cooperative (co-consumption) as a growing consumption trend, mainly in recent developing economies. In this regard, the survey was applied to 187 people and the hypotheses developed under the research were tested with the partially smallest square structural equality modeling (PLS-SEM). Analysis finds that only materialism affects the monetary motivation in a positive direction. The factors that influence the moral motivation are volunteering and initiativity. It has also been found that materialism, volunteering and initiativity have an impact on social motivation. The three motivation factors have a positive impact on the attitude towards cooperative consumption. It is also shown that the attitude has a positive impact on the intention to share.

Anahtar Kelimeler: