Özet:

Increasing rates of screen addiction in today’s world directly affects the learning processes of individuals aged 10-14, which can be defined as pre-adolescence or late childhood, which is one of the fastest learning periods. In this study, the Turkish production Rafadan Tayfa and the American production Teen Titans Go cartoons, which appeal to children in the relevant age period, were examined in their original languages to find out to what extent universal values were processed. Ten episodes from each cartoons were selected using a simple random sampling method, and the episodes were considered as documents and analyzed by the content analysis method. The values that emerged in the selected episodes are labeled on the basis of 12 values determined by UNESCO. The values emerging in each cartoon were compared with the descriptive statistics using the SPSS program, and the values emerged more frequently in Rafadan Tayfa compared to Teen Titans Go. Then, the cultures in which the cartoons were created accepted as the independent variable, and the core values that emerged in the cartoons were accepted as the dependent variable, and the data were compared using the Chi-square test. Chi-square results showed that culture, which is the independent variable, had an impact on the emergence rate of core values that are accepted as the dependent variable. In the Spearman correlation coefficient test, in which the frequency of 12 values in both cartoons was compared, it was found that the values emerged in a similar order in the two cartoons representing different cultures.

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