Özet:

The increasing globalization, rapidly advancing technology and the changes in social life today force the airline industry to continuously restructure and improve itself. As the importance of relations grows, it is crucial to know the exact status of customer demand and expectations so as to better understand their purchasing activities in air transport that involves a win-win situation and an increasing rate of interaction between customers and businesses. With fierce competition, air transport requires airline businesses to benefit from advancing technology and incorporate their marketing strategies into these technologies so that they can survive and remain profitable by keeping a competitive edge. As such, by employing Geographical Information Systems, the present study aims to analyze the profiles and preferences of German leisure air passengers and present the spatially-based findings. The results of the study are expected to contribute to airline businesses, tourism companies and the academic literature.

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