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Bu araştırmada COVID-19 salgını kapsamında turist yorgunluğunun turistlerin satın alma, tavsiye etme ve daha fazla ödeme niyetleri üzerindeki etkisinin belirlenmesi amaçlanmıştır. Bu amaçla 495 kişiye anket aracılığıyla ulaşılmıştır. Araştırmaya katılım gösteren turistlerin yorgunluk ve buna bağlı olarak satın alma niyeti, tavsiye etme niyeti, daha fazla ödeme niyeti düzeylerinin düşük seviyede olduğu belirlenmiş olup turistler turistik faaliyetlere katılma noktasında en yüksek motivasyonel yorgunluk hissettiklerini belirtmişlerdir. Araştırmada yapılan regresyon analizi sonuçlarına göre turist yorgunluğu bağımlı değişkenler turistlerin satın alma niyeti, tavsiye etme ve daha fazla ödeme niyeti tarafından açıklanabilmekte, turistlerin fiziksel, motivasyonel, duygusal, bilişsel yorgunluklarındaki artış turistlerin satın alma, tavsiye etme ve daha fazla ödeme niyeti üzerinde azalış sağlamaktadır.
In this study, it was aimed to determine the effect of tourist fatigue on tourists' intention to purchase, intention to recommend and intention to pay more within the scope of COVID-19 epidemic. For this purpose, 495 people were reached through a questionnaire. It was determined that the level of intention to purchase, the intention to recommend and the intention to pay more due to the fatigue and fatigue of the tourists was low who are participating in the research, and tourists stated that they felt the highest motivational fatigue in participating in touristic activities. According to the results of the regression analysis, the variables dependent on tourist fatigue can be explained by the intention of the tourists to purchase, to recommend and to pay more and the increase in the physical, motivational, affective and cognitive fatigue of the tourists provides a decrease in the intention of the tourists to purchase, recommend and pay more.
In this study, it was aimed to determine the effect of tourist fatigue on tourists' intent to purchase, intention to recommend and intention to pay more within the scope of COVID-19 epidemic. For this purpose, 495 people were reached through a questionnaire. It was determined that the level of intention to purchase, the intention to recommend and the intention to pay more due to the fatigue and fatigue of the tourists was low who are participating in the research, and tourists stated that they felt the highest motivational fatigue in participating in touristic activities. According to the results of the regression analysis, the variables dependent on tourist fatigue can be explained by the intention of the tourists to purchase, to recommend and to pay more and the increase in the physical, motivational,affective and cognitive fatigue of the tourists provides a decrease in the intention of the tourists to purchase, recommend and pay more.
Field : Eğitim Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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