Abstract:

Nowadays, the reasons for people’s participation in tourism show constant change according to their desires and needs. The tourists will complete their holiday experiences along with the needs of accommodation, food and drink and entertainment in their trips and give them gifts that will remind them of their experiences in the holiday. In this regard; in this study, the effects of tourism motivations of indigenous tourists in Istanbul on the product and store characteristics, the kind of gift items and the intentions to purchase were studied. In this context, between February and April 2018, 400 indigenous tourists have been studied in Istanbul using the judicial sampling method. Related literature in the study was studied and travel motivations, attitude towards gift items and the intention to purchase were created under the name of 3 scales. Analysis using structural equality modeling has found that travel motivation has an impact on the attitude towards gift items (store features, product features, gift items varieties) and the intention to buy.

Abstract:

Today, the reasons why people take part in tourism are constantly changing in line with their desires and needs. In their travels, tourists tend towards souvenirs which will complete their holiday experience in addition to their accommodation, food-beverage and entertainment needs and remind them of their experience during the holiday. In this direction; In this study, the product and store characteristics of travel motivations of indigenous tourists in Istanbul, types of gift items and their effects on purchasing intentions were investigated. In this sense, a study was conducted with 400 local tourists in Istanbul by using the judicial sampling method between February 2018 and April 2018. In the study, related literature was examined and 3 scales were created under the name of intention to purchase with motivations for travel and attitude towards giftware. At the study in which the related analyzes have been accomplished via structural equation modeling; it was determined that travel motivation affected the attitude (store attributes, products attributes and souvenir products) and intention of purchasing. 

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