Özet:

The current study was conducted with the aim of determining the touristic product preferences of the Z generation individuals and revealing the differentiation status of these preferences according to their demographic characteristics. In this context, data were collected from 491 people between the ages of 18-22, using both online and face-to-face questionnaire consisting of two parts. The collected data were analysed with frequency analysis, multiple response frequency analysis and multiple correspondence analysis methods and the findings were revealed through the statistical analysis program. By the result of the research, the Z generation individuals mostly use the internet for four-six hours a day, and they prefer Twitter, YouTube, and Instagram as social media platforms. Because of the analysis of touristic product preferences, it was determined that the preferences of "sea, sand and sun tourism, holiday village, all-inclusive hostel type, direct reservation to the business, visiting lesser-known places, going on vacation with a friend" came to the fore. According to the multiple correspondence analysis, significant differences were found between demographic characteristics and touristic product preferences, according to Z generation individuals' preferences and expectations. In addition, within the scope of the research some suggestions were made to travel agencies and hotels.

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