Özet:

The use of the internet and social media today by large audiences is pushing residential that have an important place in tourism enterprises on the use of the internet and social media. The accommodation companies use the internet and social media in their communications with their customers, learning tourists' requests and complaints, shaping their products and services according to tourists' expectations. The aim of this study is to determine whether the management of the accommodation enterprises differs in their marketing decisions and views on their brands as a result of the information they obtain from the interactive interaction with tourists. The study was conducted by frequency analysis, t test, one-way anova test, and factor analysis. According to the results obtained from the study, in the marketing decisions that the managers will make, differences have been identified according to demographic characteristics. These differences appear in the views of 12 months working accommodation and seasonal working accommodation managers and holiday village managers and 3 star hotel managers.

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