Özet:

Culture, in general, is a concept that encompasses all life styles, beliefs, traditions and customs. It is transmitted and maintained through communication. For this reason, it has an important place in communication sciences. In the success of public relations activities, the beliefs, values, norms, customs and customs of the target audience, In summary, culture is very important. For this reason, the study of the relationship between culture and public relations is the subject of this study. In this context, how the relationship between public relations and culture is concretized as the main problem of the study. In this context, it is aimed to reveal the effects of Turkish culture and dynamics on public relations activities, the similarities and differences of the communication structure of Turkish culture with Eastern and Western societies, based on the relationship between culture and public relations. In order to determine the relationship between public relations and culture, a descriptive study was conducted using expert interview analysis and semi-structured interview technique to make sense of the perceptions, knowledge and experiences of academicians training in the field of public relations in Turkey within the framework of first-hand data. As a result, it is concluded that culture is determinant in public relations activities, it is effective in shaping the activities carried out and determining the media and message strategies preferred by the practitioners. The communication structure of Turkish culture is shaped according to the political, economic, social and cultural conditions of the country, and when compared with different countries and cultures, it is necessary to make an evaluation considering the difference of these conditions. It is also one of the results obtained that the two-way symmetrical communication structure, which is the most ideal method in public relations, will not work in the same way in every society and culture.

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