Abstract:

Communication has a key position in order for people to go on the way of agreement with each other, that things can be done properly and correctly. Recently, as technology has evolved, communication between individuals can be provided mostly through social media tools. Through social media, individuals can share information with each other through specific applications. In particular, young individuals referred to as the Z and Y generations appear to be in a very close relationship with social media applications. This study is aimed at identifying the purposes and habits of social media use of students who receive tourism education at the bachelor’s level. The study is quantum research, and the data is collected through survey forms. The examples of the study are formed by the students of the Tourism Faculty of the Eighteenth March University of Çanakkale. According to the results of the analysis of the data, it has been found that students who receive a tourism education at the bachelor’s level have the purposes and habits of using social media made up of five dimensions. These dimensions are, respectively, entertainment, acquiring information, benefiting, socializing and virtualizing. However, it has been found that the purposes and habits of social media use of students receiving tourism education at the bachelor’s level vary according to the characteristics of students and that the extent of entertainment and knowledge is effective in the benefit of students from social media.

Keywords: