Abstract:

The aim of this study is to reveal the impact of 5-star hotels in the Cape Town region on the corporate reputation management and the intention of organisational commitment and departure depending on this management. The data collected to this goal was analyzed with the help of the survey technique. In the framework of the study, 304 employees working in five-star hotel companies were involved in the research. In the study, data were collected using the survey technique from quantum data collection methods. The data obtained was analyzed using the analysis program. In these analyses, research questions were sought to be answered using analytical techniques to determine the relationships between variables, the differences between variables and the influence of variables on each other. The research has found that corporate reputation management has a positive impact on organizational commitment and has no impact on the intention to leave the job. When the instrument of organizational commitment is used as a variable, the positive impact of corporate reputation management on organizational commitment has been achieved as a result that organizational commitment has a negative impact on the intention to leave the job. Keywords: corporate reputation management, organizational commitment, intention to leave the job.

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