Abstract:

The developments in the digital world encourage to re-think their communication strategies. The easiest access to consumers makes it easier for marketers to engage the internet in their marketing strategies. Sales partnership marketing has become an important source of customer acquisition. Sales Partnership Marketing is a type of performance-based internet marketing that companies pay to sales partners for each customer directed through marketing efforts by sales partners. The objectives of sales partnership marketing include increasing brand awareness, participation, interaction and sales. This study focuses on creating a broad theoretical framework in the concept of sales partnership marketing. The study also aims to assist business managers and marketers in the relevant decision-making processes by talking about sales partnership marketing strategies. For this purpose, first the concept of sales partnership marketing, the history of sales partnership marketing and the work system of sales partnership marketing were described, then the price model in sales partnership marketing, the parties in sales partnership marketing and sales partnership marketing programs were studied, the work was completed by explaining the types of sales partnership, sales partnership marketing advantages/ disadvantages and sales partnership marketing strategies.

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