Özet:

The global financial crises and accounting scandals have made the issues of corporate management and accountability more apparent, whether academically or practically. As it is known, it is possible to ensure effective and efficient corporate management in by creating fair, transparent, accountable, responsible and reliable market environments. The situation in the tourism sector, which has an important place within the global economic system, is similar. In this context, the aim of the study is to reveal how 16 tourism companies in the Fortune 500 list of Turkey’s voluntary reporting practices are assessed as an enterprise management tool. For the purpose of achieving the basic objective of the research, a qualitative research method was used, a semi-structured conversation with business officials and a content analysis of the sustainability reports, corporate social responsibility reports, environmental reports, managerial summaries/messages and annual activity reports was conducted to support the findings between 2013 and 2017. The study found that voluntary reporting in tourism enterprises provided non-financial information such as environmental and social issues to all stakeholders and voluntary reporting practices were carried out on the basis of the principle of accountability, which is the requirement of corporate management in accordance with stakeholders' requests.

Özet:

Global crises and accounting scandals, which are effective worldwide, have made corporate governance and accountability matters more academically and in terms of implementation. As is well known, effective and efficient corporate governance can be achieved through the creation of fair, transparent, accountable, responsible and reliable market environments. The situation is similar in terms of tourism sector which has an important place in the global economic system. In this context the aim of the study Turkey Fortune 500 list of 16 tourism businesses in the voluntary reporting of enterprise management tool to uncover how the application is evaluated. In line with this aim, semi-structured interviewing method was adopted from the qualitative research methods and interviews with the management level employees of these enterprises were conducted. Besides content analysis was conducted for sustainability reports, corporate social responsibility reports, environmental reports, executive summaries / messages and annual activity reports published by enterprises between 2013-2017. According to the findings, it is seen that voluntary reporting has been made more on non-financial social responsibility and environmental issues and reporting on accountability principle, which is the necessity of corporate governance in the direction of stakeholder demands. In addition, information on the sustainability of the business is given, and the result is that the business reputation is enhanced and the competitiveness is ensured.

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