Özet:

In the shrinking environment, are struggling to survive, and human resources are one of the most important elements of organizations in order to competitive superiority in this struggle. In particular, strong staff can make the right strategic decisions and improve the organizational effectiveness. All of this occurs when it requires a reliable structure in which internal and external information and communication are high. The accurate information obtained from competitors and other environmental elements should be accessed in time and the strategic actions of the company should be planned accordingly. On the other hand, the tourism sector is a sector that produces added value for Turkey and has a strong competition. It is important to determine the level of staff strengthening and competitive intelligence of the hotel companies operating in this sector. It also provides a supporting environment for the competitive intelligence of staff strengthening with its positive organizational applications. Therefore, the research is aimed at investigating the impact of strengthening staff on competitive intelligence. In accordance with this main objective, data were collected by the survey method of 400 employers working in hotels operating in the tourism sector. According to the results of the Structural Equality Modeling applied to the obtained data, structural strengthening has not significantly affected the subdimensions of awareness, focus and comparison, while the competitive culture, organizational participation and knowledge design have a significant and positive impact. On the other hand, psychological strengthening has significantly and positively affected all the subdimensions of competition culture, organizational participation, information design, awareness, focus and comparison.

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