Abstract:

The purpose of this research is to carry out reality and reliability analyses of the Turkish version of the Customer Citizenship Behavior Scale developed by Yi and Gong (2013) . In this study, the scale of customer citizenship behavior in Turkey is tested in the context of construction validity and is aimed at adapting to Turkey. Examples of the study, Izmir or 1. It consists of 435 customers who buy services from class restaurant companies. In the analysis of the data set, the detective and verifying factor analysis has been used. According to the results of the detector factor analysis, the factor load of each substance is above .60. Kaiser-Meyer-Olkin value .792 for the Bartlett Globality Test Ki-quare: 2943,910, p value: ,000. The four factors, which are equal to one, describe the total variation of .67.674. The Cronbach’s Alpha is calculated as .825 (the reliability ratio). According to the results of the verifying factor analysis, in the framework of compliance well-being criteria, the relationships in the model were well consistent with the sampling data (Ki-Care Compliance Test (x2/sd) value; 2,91, CFI=0,94, NFI=0,92, RMSA=0,07, GFI=0,94, AGFI=0,91). The AVE scores are between 0.5 and 0.78, while the integrated reliability values are between 0.81 and 0.91. Also, according to research findings, customers are mostly behaving to recommend the restaurant and provide feedback to the restaurant, then to help other customers, and at least tolerate the restaurant. The scale of customer citizenship behavior developed by Yi and Gong (2013) is 1. In the sample of class restaurant customers, validity and reliability have been tested, studied with the original scale data set and the scale is valid and reliable.

Keywords: