Özet:

The individual who forms a society or society from the past to the future effectively uses the concept of image. The individual tries to make his own self potential, culture and value effective and to create an image in order to be permanent - successful. With the advanced technology and the introduction of personal computer and social media concepts, individual and social life activities are transmitted to virtual environments. Social media sharing is effective in the rapid spread of information. In this context, social media becomes a power that can move the masses in the direction of personal or social use. Profiles created through social media for personal purposes provide information about the person to others. The impressions obtained on the person through social media reveal the person’s image. This situation makes it necessary for personal image to be managed on social media. Examples of personal image reflection on social media are discussed using the direction of use. As a result, within the framework of the management of personal image on social media, the process of branding, profile photo, target audience, consistency, tracking/tracking, active inclusion and attitude titles are studied.

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