Özet:

With the development of satellite systems, international broadcasting has great advantages, both in terms of making a profit and in reaching a mass of people who have concrete or abstract loyalty to a state itself. Turkey Radio and Television (TRT) aims to reach masses of people who have a sense of concrete or abstract commitment with Turkey, Eurasian and Balkan regions, where Turkic Republics are located. The purpose of this study is to reveal diversity and presentation forms of broadcast services for the Turkish world. In the first stage, the descriptive analysis of existing documents was conducted, in the second stage, content analysis was made for broadcasts, programs and structured questions were asked to 7 (seven) TRT Avaz administrative officials. It has been shown that TRT’s broadcasting in the international sense has mostly cultural broadcasts. TRT Avaz, recently established Turkish Council and Joint Turkish Television will make significant contributions to cultural communication.

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