Abstract:

Recreation includes activities in which individuals participate voluntarily in their free time. These activities are diversified when dealt with on the basis of tourism. It creates a wide range of animations, city tours, from museum visits to theme parks, from festivals to sports events. The event and festivals, which are one of the recreational activities, were discussed. Events and festivals directly affect the image of the destinations. It also contributes directly to the change and conversion of destinations. These effects can be classified as economic, socio-cultural and promotional. The role of events and festivals is especially important in the social development of the local people, in the promotion of local products, in the preservation of traditions and in the transmission to future generations. The main purpose of this work is to identify the effects of the events and festivals on the destination image by movement from the Love Peace and Friendship Festival held in the Black Sea Ereğli district. In accordance with the purpose of the study, discussions were conducted through semi-configured forms of conversation with experts who have been involved or interacted with the festival. The talks and discussions have found that the festivals have a positive impact on the destination image in terms of socio-cultural structure, economic structure, recognition, image and promotional elements. This study was held on 11-13 October 2019 "IV. The International Social, Human and Administrative Sciences Congress, which was presented and published in the book of Congress Declarations, was created by extending the work entitled "The role of events and festivals in the development of the tourism potential of cities: the example of the Black Sea Eagle".

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