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Metafor, kişisel deneyimlemelerden oluşan yorum farklılıklarının dışavurumudur. Genel olarak dünyayı kavrayışımıza sinen bir düşünce biçimi ve bir görme biçimi anlamına gelir. Her insan bir durumu yaşadığı hayat doğrultusunda farklı şekilde yorumladığı gibi bunu ifadelendirmesi de farklı olacaktır. Bu ifade şekli ise metaforun özüdür. Ancak, metaforlar sadece bir söz figürü değil aynı zamanda bir düşünce figürüdür ve bu figürlerin yorumu hayatı doğrudan etkileme gücüne sahiptir. Bu nedenle bir kavramın hedef kitle tarafından nasıl ve neden böyle algılandığını belirlemek önemlidir. Bu çalışmanın amacı, internet, sosyal dünya ve akıllı telefonlara yönelik algıları metaforlar aracılığıyla belirlemektir. Bu amaç doğrultusunda, internet, akıllı telefon ve sosyal paylaşım ağları (facebook, twitter, instagram gibi) ile ilgili katılımcılardan metaforlar oluşturmaları istenmiş ve oluşturulan metaforların olumlu-olumsuz ve soyut-somut ayrımına göre hangi temalarda yer aldığı ve gruplara göre farklılık gösterip göstermediği araştırılmıştır. Çalışma, betimsel tarama modelinde desenlenmiş ve gerçekleştirilmiştir. Veriler, nitel araştırma yöntemine uygun olarak Doküman İncelemesi tekniği ile elde edilmiştir. Araştırmanın çalışma grubunu 254 katılımcı oluşturmaktadır. Bu çalışmada katılımcılara söz konusu kavramlarla ilgili bir nevi ‘algı ultrasonu’ yapılmış, sonuçlar incelenerek yorumlanmıştır.
The metaphor is the expression of the differences of interpretation of personal experiences. In general it means a way of thinking and a way of seeing that permeates our understanding of the world. Each person will interpret a situation differently in the direction of the life he/she lives in and it will be different to express it. This form of expression is the essence of metaphor. However, metaphors are not only a word figure but also a thought figure, and their interpretation has the power to influence the life directly. Therefore, it is important to determine how and why a concept is perceived by the target audience. The aim of this study is to determine the perceptions of the internet, social world and smart phones through metaphors. For this purpose, participants were asked to create metaphors related to the internet, smartphone and social sharing networks (Facebook, Twitter, Instagram) and the themes of the metaphors created according to the positive-negative and abstract-concrete distinctions were investigated. The study was designed and performed in descriptive scanning model. Data were obtained by using Document Analysis technique in accordance with the qualitative research method. The study group consisted of 254 participants. In this study, a kind of 'perception ultrasound' was applied to the participants and the results were analyzed and interpreted. When the research findings were examined; it is seen that the metaphors they create about social networks are more positive and concrete metaphors.
The metaphor is the expression of the differences of interpretation of personal experiences. In general it means a way of thinking and a way of seeing that permeates our understanding of the world. Each person will interpret a situation differently in the direction of the life he / she lives in and it will be different to express it. This form of expression is the essence of metaphor. However, metaphors are not only a word figure but also a thought figure, and their interpretation has the power to influence on the life directly. Therefore, it is important to determine how and why a concept is perceived by the target audience. The aim of this study is to determine the perceptions of internet, social world and smart phones through metaphors. For this purpose, participants were asked to create metaphors related to internet, smartphone and social sharing networks (Facebook, twitter, Instagram) and the themes of the metaphors created according to the positive-negative and abstract-concrete distinctions were investigated. The study was designed and performed in descriptive scanning model. Data were obtained by using Document Analysis technique in accordance with qualitative research method. The study group consisted of 254 participants. In this study, a kind of ‘perception ultrasound’ was applied to the participants and the results were analyzed and interpreted. When the research findings were examined; it is seen that the metaphors they create about social networks are more positive and concrete metaphors.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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