Abstract:

It is explained by the irrational behaviors of individual investors, behavioral finance theories and hypotheses in which traditional financial theories are not enough to explain. Previous studies have also proven that individual investors have various factors affecting their decision-making mechanisms. This study aims to identify the social and psychological factors that influence individual investors’ investment decisions and to determine whether individuals have the influence of culture on the financial investment decision-making processes. The research has been used as a method of data collection. The research was conducted with 411 individual investors in the Isparta and Burdur provinces. The research finds that the individual investors involved in the research did not behave beneficial in the investment decision-making processes and were under the influence of the trends observed in investors. The correlation analysis has also found that there is a positive relationship between the correlation and the investors’ trends and – within the context of the cultural dimensions of Hofstede – the culture.

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