Abstract:

In this study the postgraduate theses, which were drafted within the framework of usage and satisfaction approach in Turkey, were examined. The main purpose of the study is to collect data concerning implementation of usage and satisfaction approach in the dissertations within the communication field. In this research accessible/ permitted theses were used in High Education Institution. In this research 16 dissertations, out which 10 are post graduate and 6 are PhD dissertations, were examined. In this research, the data received from those dissertations were elaborated through content analysis method as a research technique. This study is important because it elaborates the weight of the approach, that considers the status of the individual active against mass communication tools, within postgraduate and PhD dissertations. This approach focuses on the conscious choice of the message rather than the strength of the message submitted by the media.

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