Abstract:

The competitive conditions of today's business world not only increase the workload of the employees but also require them to be more creative. Considering the key role of creative work behaviors at the individual and organizational level, analyzing the effect of workload perception on creative work behaviors is the first aim of the research. The second aim of the research is to benefit from proactive behaviors as a personal resource in the relationship between workload and creative work behavior in sectors where consumer demands are changing intensely and rapidly, and to question whether proactive business behavior has an intermediary role in this bilateral relationship. The research was carried out with 406 employees working in accommodation and hospitality services, where the perception of workload requires intense and long working hours. The effect of workload perception on creative work behavior and the mediating role of proactive behavior were analyzed with the structural equation model, the significant and negative effect of workload perception on creative work behavior was confirmed, and the partial mediating role of proactive behavior in this dual relationship was found. The findings confirm the role of proactive behavior as a personal resource in the job demand-resource model.

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