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Popülist söylemlerin bir siyasal iletişim biçimi olarak nasıl kullanıldığını göstermeyi amaçlayan bu çalışmada, 31 Mart 2019 yerel seçiminde siyasal ittifakları temsil eden belediye başkan adaylarının popülist söylem üretme biçimleri incelenmiştir. 2019 yerel seçiminde Twitter’ı etkin olarak kullanan üç büyük şehrin Cumhur ve Millet ittifakı adaylarının Twitter paylaşımları eleştirel söylem çözümlemesi ve içerik çözümlemesi yöntemiyle incelenmiştir. Ruth Wodak’ın popülist söylemlerle ilgili çözümleme kategorilerinden yararlanılarak Adalet ve Kalkınma Partisi (AK Parti) ve Cumhuriyet Halk Partisi (CHP)’nin adaylarının seçim kampanyaları sürecindeki popülist söylemleri analiz edilmiştir. İçerik çözümlemesinde, popülist unsurlar içeren anahtar sözcükler üzerinden adayların bu sözcükleri ne sıklıkta kullandıkları tespit edilmiştir. Ayrıca, Twitonomy uygulaması kullanılarak adayların üç aylık seçim kampanyası sürecinde ‘tweet’ ve tekrar paylaşılma sayıları ve adayların etkileşim düzeyleri üzerinden adayların popülerliğinin ölçülmesi amaçlanmıştır. Çalışmanın sonucunda, popülizmin unsurlarının her iki ittifakın söylemlerinde de yer aldığı, ancak Cumhur ittifakının ana bileşeni olan AK Parti adaylarının popülist tondaki söylemlerinin daha fazla olduğu tespit edilmiştir. Wodak’ın belirlediği popülist söylem stratejilerinin siyasal söylemlerde belirgin bir biçimde kullanıldığı sonucuna ulaşılmıştır.
In this study, which aims to show how populist speech is used as a form of political communication, the 31 March 2019 local elections examined the forms of populist speech produced by the mayor candidates who represent political allies. In 2019 local elections, the Twitter posts of the Republican and National Alliance candidates of three major cities that used Twitter effectively were reviewed by critical speech analysis and content analysis method. Using the analysis categories of Ruth Wodak's populist speeches, the populist speeches of the candidates of the Justice and Development Party (AK) and the Republican People's Party (CHP) were analyzed during the election campaign process. In the content analysis, it was determined how often candidates used these words through keywords containing populist elements. Furthermore, the app uses Twitonomy to measure the popularity of candidates through the three-month election campaign process and the number of re-sharing and the level of interaction of candidates. The study found that the elements of populism were also included in the speeches of both coalitions, but the major component of the Republican coalition, the AK party candidates, had more speeches in the populist tone. The conclusion was that the populist speech strategies defined by Wodak were clearly used in political speech.
In this study, which aims to show how populist discourses are used as a form of political communication, the forms of populist discourse of the mayoral candidates representing political alliances in the 31 March 2019 local elections were examined. In the 2019 local elections, Twitter sharing of the candidates of the People’s and Nation’s alliances of the three major cities using Twitter effectively were analyzed through critical discourse analysis and content analysis. By utilizing Ruth Wodak’s analysis categories related to populist discourses, the populist discourses of the candidates of the AK Party and the Republican People’s Party (CHP) during the election campaigns were analyzed. In the content analysis, it was identified how often the candidates used these words through keywords containing populist elements. In addition, by using the Twitonomy application, it was aimed to measure the popularity of the candidates over the amount of tweet and retweet numbers and their interaction levels during the three-month election campaign. As a result of the study, it was found that the elements of populism were included in the discourses of both alliances, but the canditates of AK Party, which is the main component of the People’s alliance, had further populist discourses. It was concluded that the populist discourse strategies determined by Wodak were used prominently in political discourses.
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