Özet:

Typography art is an aesthetic, conceptual, original design field to influence visual perception, using symbols and signs of information, message or thought from the direction of communication. The artist who uses the characters of writing by creating size, thickness, measurement, color harmony and balance, creates a difference in the scale of his ability with the goal of creating image. The color that the typographical elements are selected, the color that it adds to the painting art, the movement that it gives to the image used, adds value to the designed structure. The characteristic characteristic that makes the work different creates a rich rhythm and harmony in the picturesque narrative, in terms of order and structure. The artist creates original forms with different combinations by strengthening his work with typographical objects. The typographical characters placed in the images, assessed in terms of harmony, balance, rhythm, require a scientific basis of optical look and perception. When typographical touch shape, size, is used as a complement to the image visual, the design turns into a new form. Each letter used in the picture requires a separate combination, a solution. While Punto, Pika, unit thicknesses are integrated with the picture, a style is created that prevents the proportional relationship and aesthetic concerns in a way that does not disturb the eye. It is observed that the writing styles are compatible with the composition of the picture. The placement of typographic characters in the surface fabric requires the knowledge of a structure and form language, thought, evaluated with the design knowledge. The artist, whose different feelings and thoughts intend to add to the painting, strengthens the aesthetic structure, enrichs the content, works on the creation of meaningful depth. The use of the characters of writing, without distorting the whole of the picture, with a mindfulness to the aesthetic concerns; while giving visual diversity, originality, identity, strengthens the aesthetic feeling of the structure in the work. Typographic objects, cultural events, poster, advertising, etc. with technological developments in the picture. Increases the visual quality of the products. Typographic placement in images, the conscious use of characters, on the scientific basis; with the work, location, size, color and design functions, artistic aesthetic beauty gives a new tone, attitude and style.

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