Abstract:

Cities can be managed as corporate brands with more visitors, attracting profitable investments, hosting more qualified labour and preserving the values they have, motivating development. Cities have to increase their natural recognition in the process of becoming a brand city. The internet environment and social media tools are widely used to reveal the power of cities, especially in the tourism sector, and the social media accounts created in the internet field are beneficial to the promotion of the city and facilitate the tourism movements. Due to technological developments, the rapid increase in the Internet use rate and the number of people active on online platforms every day, city brands also actively use social media. The purpose of this study is to reveal the roles of the internet and social media tools in the city branding process, in the light of the concepts of branding, branding, internet, social media. The findings from the research have shown that social media is effective in the promotion of cities. To become a brand city, investments need to be increased and the cities need to take advantage of the social media that is widely used as a means of marketing communication today.

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