Abstract:

One of the concepts that has gained importance as much as traditional diplomacy and affects the international system is public diplomacy. During the Cold War, the prominence of the image of the states and the advantage of the United States over the Soviet Union in the bipolar war showed the importance of public diplomacy and soft power. Turkey, on behalf of the public diplomacy tool of foreign policy together with the AK Party government has given importance to the soft power factor and to be in a position against the periphery of the central government has given weight to these policies. After showing the importance the international system very fast conversion goals and to Turkey’s rigid concept of power as a result of regional developments have studied the negative image condition that occurs in the international system, especially in order to render the positive COVID-19 to raise the soft power of public diplomacy.

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