Abstract:

The recent advancements in mobile technologies and widespread use of social media have initiated the utilization of different mobile social media apps in educational context. In many cases, the focus of attention has been the adaptation of these apps on teaching/learning processes. Unfortunately, providing communication among educational institutions or supporting administration processes has been underestimated. This paper shows an implementation of a social media app called “Band” from South Korea. The researcher focused on a private institution in which the Band app was utilized for nearly two years to serve administration and communicative purposes among students, professors and managers. This paper demonstrates how to use the Band app, its usage statistics for two years, survey results from students (n=52) and email interviews from professors (n=5). Although both professors and students have some issues (such as the quality of some contents and frequency of posts), the general findings about the adaptation of the Band app were positive enough to support its contribution to the faculty.

Keywords: