Özet:

In recent years, the diversity of food products has increased in parallel with growth in the food industry. However, it is necessary for consumers to be more aware and sensitive about this. Food safety and food safety are becoming more important. Today, food security is seen as an international issue and the countries are struggling to take the necessary measures to ensure food security. The influence of the media on food safety is very important. This work was done among the consumers living in Karaman or the center. Consumers’ food preferences are made in order to evaluate the influence of the media on the formation of food safety awareness. The universe of the research is formed by individuals living within the center of Karaman and registered in the central population of Karaman province. According to the information obtained from the Karaman Governorate, according to the results of the 2018 population census, there are a total of 251,913 people living in the Karaman province (www. by karaman.gov.tr in 2019). A total of 420 men and 223 women participated in the study. The data obtained in the study was assessed by the SPSS program. The findings are as follows: the participants (48.8 percent) that they are aware of food safety and (49.5 percent) that the media is effective in the formation of food safety awareness. We can say that consumers think the media is effective in informing about food safety. We can say that they pay attention to food news in the media (p=0,046), the most women participants are affected by food safety news in the media (59.7%) and the most women participants are affected by food news in the media. The elements that participants notice when purchasing food products can be said that it is effective to make the product easy to use (p=0,000), that they have studied their additives (p=0,022) and that the ministry has noticed the names of the imitating and stunning brands (p=0,006) published in the media. It is possible to say that the news about food safety in the media is concerned by the public and emphasizes their recommendations on the importance of food safety.

Anahtar Kelimeler:

Özet:

In recent years, the diversity in food products has increased in parallel with the growth in the food sector. However, it has emerged that consumers need to be more conscious and sensitive in this regard. Accordingly, food safety and safe food issues have become more important. Today, food safety is perceived as an international issue and countries are making great efforts to take the necessary measures to ensure food safety. The effects of the media are very important in the formation of food safety awareness. This study was conducted among consumers living in the city center of Karaman. It was conducted to evaluate the effect of the media on the food safety awareness of the consumers in their preferences for food products.

A total of 420 people, including 197 men and 223 women, participated in the study. The data obtained in the study were evaluated with the SPSS program. The findings are as follows; The participants (48.8%) stated that they had knowledge about food safety and (49.5%) the media was effective in raising awareness of food safety. We can say that consumers think that the media is effective in informing about food safety. We can say that they attach importance to the news about food in the media (p=0.046) and that female participants (59.7%) are mostly affected by the news about food safety in the media. The factors that the participants pay attention to when buying food products; It can be said that the ease of use/preparation of the product is effective (p=0.000), they examine the additives (p=0.022) and the Ministry pays attention to the names of counterfeit and adulterating brands published in the media (p=0.006). The public of the news about food safety in the media; It is possible to say that he attaches importance to the propositions that cause anxiety and raise awareness about the importance of food safety.

Anahtar Kelimeler: