Abstract:

The aim of this study is to explore the impact of entrepreneur and market orientation on the organizational performance of the enterprise (competent performance, human resource management performance, process performance). The examples of the study are made by accommodation located in all the provinces of the Inner Anadolu Region. The survey technique was used as a data collection tool, and at the end of the survey 145 current surveys were collected. In the evaluation of the data of the study, factor analysis, correlation analysis and regression analysis were used. The results of the regression analysis found that both entrepreneurial and market orientation positively affected the performance of the stakeholders, which is a dimension of organizational performance. While the entrepreneurial orientation has a positive impact on the performance of the IPO, it is clear that the market orientation does not affect the performance of the IPO. Unlike expectations, entrepreneurship and market orientation had no significant impact on the process performance.

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