Özet:

It is a product, service or concept that is clearly distinguished from a brand, product, service or concepts, which can be easily transmitted and often marketed. Also, a brand is a form of the perception of a company, organization or individual by people who experience it. The brand’s commitment is that the consumer continues to buy that brand more often than others because of his positive attitude to the same brand in the future. The main purpose of this study is to reveal the relationship between post-sales customer service and brand commitment. In this study, mobile phone users were selected as a sample to measure the impact of post-sales customer services on brand liability. According to the survey conducted among the students of the Istanbul Aydın University, which is determined as a sample in the study, after-sales customer services have a positive impact on the brand commitment.

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