Özet:

The transformation of writing, which provides communication between people and societies, into a more effective form with visual design is realized with typography. The printing system developed by Gutenberg and the understanding of traditional typography developed in the following periods with new technologies and approaches. In the modern era, typography has been used with approaches that include visual communication design elements in conveying the message. The artistic approach and visual communication design principles in typography have gained importance in the modern period in terms of the effectiveness and different presentation of the message. Wolfgang Weingart, one of the important names in modern typography, has revealed a new typography understanding by stretching the limiting rules of Swiss Typography, which he studied. In this study, a qualitative analysis of the works of the new modern era typography artist Wolfgang Weingart was made in terms of typographic design principles. As a result of the analysis, it was seen that the element that gave Weingart a pioneering position in typography was the typographic composition he developed, rather than the letter aesthetics in his works.

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