Abstract:

Decision making is one of the important life skills. Appropriate and timely decisions can affect people's lives positively, while incorrect decisions may lead to negative effects. In social relations, which are getting more and more complex with each passing day, people are faced with a number of problems and options to choose the most appropriate decisions for themselves. This study was carried out in order to examine the preferences of individuals residing in Erzincan province. The sample of the study was 387 people and the questionnaire forms consisting of 28 questions were answered by the participants. Decision-making styles; perfectionism, brand focus, fashion focus, price focus, thoughtless shopping, habit, confusion of information, shopping avoidance and instability. In the research, firstly the literature related to the subject has been searched and then demographic features were correlated with the answers given to the decision-making styles scale by using SPSS package program. In the last section, the results of the research were evaluated and various results were obtained in the opinions of individuals about their decision making style.

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