Özet:

The purpose of this research is to explore the impact of Chatbots on the consumer decision-making process for fashion apparel in India. With the increasing demand for personalized shopping experiences, many e-commerce companies are turning towards Chatbot’s to provide efficient and effective customer service. Chatbots have the ability to communicate with customers in a conversational manner, making the shopping experience more personalized and interactive. This research aims to investigate how Chatbots are influencing the consumer decision-making process for fashion apparel, and whether they are leading to increased customer satisfaction and sales for fashion e-commerce companies in India. The research methodology involves a quantitative survey of Indian consumers who have shopped for fashion apparel online in the past six months. The data will be analyzed using descriptive statistics and regression analysis to identify any significant relationships between Chatbot usage and consumer behavior. The findings of this research will provide insights into the effectiveness of Chatbot’s in the Indian fashion e-commerce market, and their impact on the consumer decision-making process. The study will also contribute to the understanding of the role of technology in shaping consumer behavior in the fashion industry

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