Abstract:

The perceived destination image and the concept of a memorable tourism experience are significant factors influencing the re-visitation of tourist destinations. This study aims to examine the impact of the perceived destination image related to the Black Sea Region on the intention to revisit destinations within the same region. Additionally, it investigates the mediating effect of a memorable tourism experience and the moderating effect of transportation difficulty on this relationship. The findings indicate a substantial influence of the perceived destination image on re-visitation intention, as well as the intermediary role of a memorable tourism experience in the association between the perceived destination image and re-visitation intention. The analysis of the mediating effect reveals that the memorable tourism experience acts as an intermediary in the relationship between the perceived destination image and re-visitation intention. The examination of the moderating effect demonstrates that transportation difficulty plays a regulatory role in the impact of the perceived destination image and the memorable tourism experience on re-visitation intention. Furthermore, in situations characterized by high perceived transportation difficulty, the influence of the perceived destination image and the memorable tourism experience on re-visitation intention becomes more pronounced.

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