Abstract:

The aim is to study the levels of the cultural subdimensions of the participants and to determine the moderator role of the desire that the individual perceives in the impact of the culture on the entrepreneurial intention. Method - This relational research was carried out with 462 participants living in the province of Istanbul, aged between 15 and 65 and volunteer to participate in the research. The survey, which consists of four sections, consists of a participant informational form, the scale of cultural values, the scale of entrepreneurial intention, and the scale of perceptible desire. The data obtained through the IBM SPSS 21.0 program; correlation and hierarchical regression analysis were implemented, identifiable statistics were made and the results were detailed. The findings - The research finds a relationship between the dimensions of cultural values and the entrepreneurial intention at a weak level and between the entrepreneurial intention and the perceived desire at a medium level. In the regression analysis, the detected desire moderator variable is the variable that has the most impact on the dependent variable except the model fixity. Debate - Because there is a limited number of research that studies the role of moderator of the desire perceived in the impact between the cultural dimensions and the entrepreneurial intention in the field, it is possible to say that this research will contribute to literature. Research is important to understand cultural values that drive or prevent individuals from becoming entrepreneurs and to contribute to the development of understanding in this field.

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