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Siyasal iletişim süreçlerinde seçim kampanyaları, seçmen ve politikacıların yüksek düzeydeki teması bakımından önem arz etmektedir. Seçim kampanyasında siyasi partiler, çeşitli yöntemlerle seçmene ulaşmak ve seçmenin oy kararını etkilemek amacıyla bir takım faaliyetler yürütmektedir. Bu faaliyetler arasında medya etkinlikleri önemli yer tutmaktadır. Medya, seçmen ve aday/siyasi parti arasında mesaj akışını sağlaması bakımından önemli bir pozisyondadır. Bu çerçevede seçim dönemlerinde genç nüfusun medya kullanım düzeylerini, medyanın karar alma süreçlerindeki rolünü belirlemek ve seçmenin bilgi kaynakları arasındaki ilişkilerin tespit edilmesi çalışmanın amacını oluşturmaktadır. Araştırma kapsamında, 31 Mart 2019 Mahalli İdareler Seçimleri sırasında, Türkiye’de eğitim gören çoğunluğu 17 ve 26 yaş aralığındaki 550 üniversite öğrencisine yönelik yüz yüze anket uygulaması gerçekleştirilmiştir. Anket uygulamasıyla, katılımcıların seçim döneminde medya ile ilişkileri, siyasal bilgi kaynakları, oy verme tercihinde etkili faktörler ölçümlenmiştir. Çalışma sonucunda, seçim döneminde bilgi kaynakları arasındaki internetin ve televizyonun gençler tarafından en fazla takip edilen medya araçları arasında yer aldığı, sosyal medyanın da genç nüfusun karar alma süreçlerinde önem taşıyan bir mecra olduğu tespit edilmiştir. Aynı zamanda seçim sürecinde, daha çok geleneksel bilgi kaynakları arasında yer alan aile ve yakın çevreden edinilen bilgilerle, medyadan edinilen bilgiler arasında bir etkileşimin söz konusu olduğu sonucuna ulaşılmıştır.
In political communication processes, electoral campaigns are highlighted in terms of the high-level topic of voters and politicians. In the election campaign, political parties conduct a series of activities in order to reach the voter in a variety of ways and to influence the voter’s vote decision. The media activities have an important place among these activities. The media is in an important position in providing a message flow between the voter and the candidate/political party. In this framework, the objective of the study is to determine the media use levels of the young population during the election period, the role of the media in the decision-making processes, and to identify the relationships between the information sources of choice. In the framework of the study, during the 31 March 2019 Local Administrations Elections, the majority of students studying in Turkey between 17 and 26 years of age 550 university students face-to-face survey application was carried out. With the application of the survey, the participants’ relations with the media during the election period, political information sources, influential factors in the choice of voting were measured. The study found that the information resources between the internet and television were among the media tools most followed by the youth during the election period, and that social media was an important factor in the decision-making processes of the youth. At the same time, in the selection process, the conclusion was made that there was an interaction between the information acquired from the family and the nearby environment, the information acquired from the media, among the more traditional sources of information.
In political communication processes, election campaigns are important for the high level of contact between voters and politicians. In the election campaign, political parties carry out some activities in order to reach the voters through various methods and influence the voters’ decision. Media activities occupy an important place among these activities. The media has an important position in ensuring the flow of messages between the voter and the candidate/political party. In this framework, the purpose of the study is to determine the media use levels of the young population, the role of the media in the decision-making processes and to determine the relations between the information sources of the voters during the election periods. Within this study, during the March 31, 2019, Local Government Elections, the majority of those studying in Turkey in the age range of 17 and 26 550 university students face to face interviews were conducted for the application. With the application of the questionnaire, the influences of the participants with the media, political information sources, and voting preferences were measured during the election period. As a result of the study, it was determined that the internet and television among the information sources were among the media tools most followed by the youth during the election period, and social media was an important medium in the decision-making processes of the young population. At the same time, in the selection process, it was concluded that there is an interaction between the information obtained from the family and the immediate environment, which are among the traditional sources of information, and the information obtained from the media.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
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