Abstract:

Purpose- The purpose of this study, after investigating the key elements and main concepts of Total Quality Management (TQM) through a comprehensive literature research, is to appliy it to a business to fully find out these concepts. This business, which is one of the companies in textile industry in Turkey, is chosen for this destination because its top management is already informed of the advantages of TQM and supports the implementation. Methodology- Competitive advantage, in the context of business, is a powerful concept, and achieving it should be the ultimate goal of any company. TQM is about continuous performance improvement of individuals, groups and organisations. In today's world, many organisations adopt TQM approach to attain competitive advantage in the market. The organizations achieve a competitive advantage by carefully and constantly analyzing its people's, customers’ and suppliers' needs and by organizing and operating to meet these needs the first time and every time Implementation of the TQM process is one of the most complex research that an organization, either private or public, can undertake. Findings- The analysis reveals that the applications begin with the preparation of some questionnaires for all employeers of the company its people, customers, people working in this firm to find out their satisfaction levels since TQM requires finding the points due to statistical Control where they are dissatisfied with the business and promote the company. The evaluations are analyzed in detail by applying a comprehensive methodology. The findings of the evaluation are declared with the contribution of the management. Conclusion- This provides to highlight the difference between its expectations and the actual results. At the end of the study, some suggestions for the company are presented depending on the evaluations.

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