Özet:

With the industrial revolution, increasing production has brought into new markets. With the search for a new market, a competition has begun between with a single goal, producing a lot, selling a lot, and gaining maximum profit. In this competition, some institutions have been eliminated, and some institutions have grown fast. At this point, the concepts of "strategic management" that developed and spread rapidly after 1980 and from the 2000s, "digital age and digitalization" come out. Today, when there are no boundaries, the whole world has become a market, institutions are implementing strategic management policies to sustain and grow their lives, predict the future and try to make the right decisions. Strategic management is a concept that guides and organizations in their efforts to constantly innovate and make superiority over their competitors. The most important outcome of the digital age covers an era of information society, the fast transfer to information, the processes of the fast sharing, production, dissemination and storage of information and communication technologies. As it affects all areas, it has made significant changes in strategic management in the business life. Due to this role of digitalization, many researchers are also interested. In this study, the concept of strategic management is studied by a detailed literary study; the relationship between strategic management and digitalization is discussed in a theoretical perspective.

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