Abstract:

This study aims to reveal the effect of individual and social benefits on the positive perception of factors affecting tourism and attitude towards the development of tourism activities. The data of the research was obtained from the field research conducted in Giresun province borders between October 8 and November 14, 2019. A total of 37 questions, 30 of which were five-point Likert ratings and 7 were demographic, were asked to answer the participants. The statistics program, IBM SPSS 25, was used to test the hypotheses. The results of this research show that; there is a significant and positive relationship among themselves (economic, social and cultural, environmental) at the level of (p<0,01) among them, personal and social benefit, development of tourism activities, positive factors affecting tourism. It is concluded that individual and social benefits affect the perceived positive effects of tourism and the development of tourism activities. In addition, perceived positive tourism factors affect the development of tourism activities.